Built while
running stores.

Whether it's investing or running stores, the fundamentals are the same. Look at the data, find the insight, apply it. But knowing how to structure that data, where to extract insights — that came from my years in finance.

But the real action has to come from the store owner. Meeting customers, leading staff, making daily calls — that's know-how I can never replicate. I learned that by working side by side with my partner.

When I took care of what I'm good at — data, analysis, systems — the owner could focus on what truly mattered and fly further. That's how Storebase was built.